how do come up with your design for studies and experiments?

Question: how do come up with your design for studies and experiments?
- Keywords:
  design,
  experiment
Asked by anon-235986 to Tom, Rachel, Priya, Jessica, Dan, Beatrice on 9 Mar 2020.
- Priya Silverstein answered on 9 Mar 2020:
  
  Very good question! It really depends. Sometimes, my ideas come from reading other papers and thinking “but if they made this small change, then we could answer this other question!” and designing a study based on that, where it is quite similar to something that’s already been done but answers a different question. But sometimes, ideas come completely out of the blue when I’m having a shower or on the train! Most of the time, whatever the initial idea is changes a lot once I talk it over with my collaborators and come to a final idea.
- Beatrice Hayes answered on 10 Mar 2020:
  
  I read lots of other papers and see what they have done and whether it worked. I also sometimes come up with my own stuff!

Question: how do come up with your design for studies and experiments?